For decades, Formula 1 has thrilled fans with blistering on-track action, innovation, and a truly global reach. Yet the influence of the world's premier motorsport goes far beyond roaring engines and dramatic overtakes. The F1 lifestyle—sleek, dynamic, and aspirational—has taken hold in the realms of fashion, technology, and now, home decor. In a bold move reflecting F1’s ambition to engage with new audiences, a unique collaboration has launched, bringing the spirit of racing right into the spaces where the next generation of fans grow and play.
Globally acclaimed for its cutting-edge furniture and lifestyle products for young people, Pottery Barn Kids and Pottery Barn Teen have joined forces with Formula 1 to unveil an exclusive range of home furnishings and accessories. The collection is designed for kids and teens who carry a passion for racing—or simply a love for bold, innovative design. With F1’s legendary branding at its core, every item in this collection evokes the drama and excitement of race day, while expertly blending comfort, safety, and style.
From bedding sets adorned with iconic Formula 1 liveries, to creative lighting inspired by the famous chequered flag, the new product range lets fans infuse their spaces with the unmistakable adrenaline of the Grand Prix. Coordinated desks, bookcases, and wall art bring the grid to life—helping to spark both creativity and dreams of a future podium. All products adhere to strict quality and safety standards, blending sturdy craftsmanship with the energy and flair of motorsport, making sure young fans’ rooms don’t just look amazing, but feel safe and functional as well.
This is not just a celebration of racing aesthetics. It’s also a testament to how Formula 1 continues to foster community and inspiration beyond the circuit. By transforming everyday objects into tributes to team rivalry, pit-lane precision, and innovative engineering, this partnership invites young fans to become part of the sport’s story. F1’s distinctive visual identity—sleek lines, bold colors, and intricate details—are all reflected in pieces that feel both sophisticated and playful at once. It's a design approach as meticulously calculated as an F1 team’s race strategy.
The collaboration also demonstrates Formula 1’s ongoing mission to engage with its youngest audience—children and teens who could very well become the stars, engineers, or leaders of the sport in the decades to come. With social media driving interest in F1 among Gen Z, and the profile of young fans surging across the globe, the link between daily life and race weekend traditions feels closer than ever. Having décor and accessories that reflect this enthusiasm can deepen a child’s connection to the sport, letting their imaginations cross the finish line with every new Grand Prix.
It’s important to remember that this marks the first time Formula 1 has ventured into this arena, selecting partners who share a vision for quality and innovation. Pottery Barn Kids and Pottery Barn Teen are already beloved for empowering parents to create spaces that inspire growth and imagination, and with F1 branding in the mix, the sense of possibility feels limitless. This exemplifies Formula 1’s role as more than just a sporting spectacle; it’s a builder of dreams, encouraging young minds to develop ambition and creativity.
For Hungarian fans—and indeed, followers of Formula 1 across the world—such initiatives strengthen the sense of community and identity that motorsport uniquely provides. Just as Formula 1 has always been about more than speed, this collection fuels the passion and personalities of fans, ensuring that the love for the sport continues to burn brightly in the next generation. So, whether you’re a parent, a collector, or a young racing enthusiast, this partnership is the perfect pit stop for turning your living space into a celebration of Formula 1’s enduring legacy.
