Breaking news regarding Scuderia Ferrari is that they welcome a new key sponsor, as they are partnering with IBM.
The premium partnership will commence in January 2025, aiming to redefine digital transformation in relation to fan experience and engagement, both on and off the racetrack.
As one of the world's largest technology companies, IBM is committed to enhancing the fan experience alongside Ferrari. It is an interesting coincidence that the tech giant arrives at the Italian team just as Lewis Hamilton begins his career in Maranello. Whether this is all aimed at the Brit is for everyone to decide for themselves...
