Haas F1 Team is actively working to increase its budget for the 2027 Formula 1® season, aiming to bring its spending closer to the $215 million budget cap through new sponsorship agreements. Team principal Ayao Komatsu has indicated positive progress in discussions with potential partners, reflecting Haas’s intention to strengthen its financial position within the sport.
Currently, Haas operates well below the budget cap and employs just over 400 staff members, making it the smallest team on the grid. For the ongoing season, the team holds a title sponsorship deal with Toyota’s Gazoo Racing, but it is looking to broaden its portfolio of sponsors to support its growth ambitions. Among the sponsorship talks, there are rumors linking Haas with BWT, Alpine’s current title sponsor, which is expected to move to Haas in 2027 as Alpine partners with Gucci. However, Komatsu has denied that Haas will adopt the pink livery commonly associated with BWT.
The team’s plans for 2027 also include decisions on its driver lineup, with Komatsu emphasizing that performance will be the primary factor in selecting drivers, except in cases where candidates are closely matched in pace. Haas has tested several potential drivers for the future, including Ryo Hirakawa, Leonardo Fornaroli, and Rafael Camara. The focus remains on securing two fast drivers to support the team’s development, regardless of their affiliations with other manufacturers.
Haas’s approach reflects a strategic effort to close the gap to the budget cap, which could enable the team to enhance its competitiveness in the Formula 1® paddock. While the exact details of new sponsorship deals remain undisclosed, the ongoing talks suggest Haas is positioning itself for a more robust financial footing in the coming seasons.
The driver market context includes names such as Esteban Ocon, Yuki Tsunoda, and Oliver Bearman, who have been mentioned in relation to Haas’s future plans, though no final lineup has been confirmed. Komatsu’s remarks underline that commercial considerations will not override performance criteria unless drivers are nearly equal in speed, reinforcing the team’s focus on sporting merit.
As Haas continues its negotiations and preparations for 2027, the team’s efforts to expand sponsorship and secure a competitive driver pairing highlight its ambition to grow sustainably within the constraints of the Formula 1® budget cap. The developments around sponsorship and driver selection will be key areas to watch as the team shapes its future strategy.