The F1 announced a multi-year partnership with Nestlé, with the company's KitKat product becoming the official chocolate of the Formula 1 World Championship. According to the contract, the KitKat logo will appear alongside Formula 1 tracks, and fans can look forward to consumer promotions, giveaways, and special Nestlé fan zones at certain races.
The agreement officially starts in 2025, and from the following year, it will expand dynamically. The plans include promoting the new partnership with cheerful, light-hearted content, but no details have been shared regarding this yet.
“We are thrilled to have such a world-renowned brand partner with us. Everyone loves them, and we can’t wait for the fantastic experiences they will provide for our fans and our sport at the tracks.” - said Emily Prazer, the F1's commercial director.
Bernard Meunier, Nestlé's marketing and sales director, also welcomes the new partner and is excited about the collaboration:
“Formula 1 is a global sport with a dynamically growing, diverse fan base, including a younger audience. With their global presence and busy calendar, F1 provides the perfect platform for us to remind everyone to take a break with KitKat.” - was the catchy introduction.
