Our goal is for FansBRANDS® to be more than just an online store – we aim to become the center of the Formula 1® fan experience, the place where every fan can find their favorite team’s or driver’s official products and truly feel the thrill of competition.

We strive to earn our customers’ trust through fast service, premium quality, and a unique experience created for fans – not only in Europe but all around the world.

FansBRANDS® represents the perfect fusion of passion, quality, and innovation – the driving force that motivates us every single day.

The FansBRANDS® vision is to become the world’s number one brand dedicated to Formula 1® fans – not just an online store, but an international experience platform that connects fans, racing excitement, and premium quality.

Our goal is for the FansBRANDS® name to stand alongside the world’s most iconic and innovative brands – Apple, Amazon, and NASA.

In the future, we will continue to strengthen our presence both online and at major sporting events, as well as within digital communities, always keeping at the heart of every purchase, experience, and connection our passion for Formula 1®.

This is our track – and we’re racing it at full speed.

The FansBRANDS® story began with Pit Box Kft., a company founded in 2011 with the mission to offer premium products to Formula 1™ fans. In the early days, our operations were exclusively offline, focusing on selling Formula 1™ merchandise at race circuits across Europe.

Our very first sale took place in 2011 at the iconic Monaco Grand Prix, soon followed by major European races such as Barcelona (Spain), Hockenheim (Germany), Hungaroring (Hungary), Spa-Francorchamps (Belgium), and Monza (Italy). These locations laid the foundation for our market presence and reinforced our deep commitment to motorsport.

As interest in our products grew rapidly, in 2012 we launched our first online store, enabling fans across Europe to purchase Formula 1™ merchandise from the comfort of their homes. Meanwhile, our offline sales remained essential, as our direct presence at circuits continued to strengthen the bond with the fans.

In 2020, the FansBRANDS® brand was born, taking the legacy of Pit Box Kft. to the next level. Initially, the brand wasn’t officially protected, but our clear goal was to secure exclusive naming rights over time. On September 30, 2021, FansBRANDS® became an officially registered trademark, reinforcing our international presence and ensuring the long-term protection of our brand.

Today, FansBRANDS® is a globally recognized name among motorsport enthusiasts. Built on the solid foundation of Pit Box Kft., the company continues to expand its range, introduce innovative solutions, and embody a single driving force behind everything we do — the passion for Formula 1™.

OUR MOTTO: Support with Passion

Formula 1™ and FansBRANDS® were created for the fans – and it’s thanks to them that we’ve reached where we are today.

You are part of the very community that made FansBRANDS® one of Europe’s leading online stores for official Formula 1™ merchandise.

That’s why our fans are always at the heart of everything we do – every service, every feature, every innovation is designed to give you the best possible experience.

Here, we don’t just dress you from head to toe in the latest Formula 1™ fashion, we invite you to become part of a true F1™ community – one that lives and breathes motorsport passion every single day.

Official Information About FansBRANDS®

Feel free to verify our company details – transparency and trust are core values of our brand.

We have nothing to hide from our fans. Below you can find the official company information for FansBRANDS®:

Store name: FansBRANDS® – an internationally protected brand

Company name: Pit Box Kft. – this is the name that will appear on your invoice

Date of establishment: 15.02.2011

Registered at: Pest County Commercial Court – 16.02.2011

Headquarters: Hungary, 2600 Vác, Rózsa Street 3/a, 1st floor, door 2

Main activity: 4771 – Retail sale of clothing

Share capital: 3,000,000 HUF

Tax number: 23163885-2-13

EU VAT number: HU23163885

Company registration number: 13-09-144768

FansBRANDS® is a globally recognized brand offering premium-quality products for Formula 1™ fans.

Since the founding of Pit Box Kft., the brand has been in continuous growth, driven by the mission to provide the best possible shopping experience for motorsport enthusiasts.

FansBRANDS® is not just an online store, but a dedicated community that supports both motorsport and the dynamic world of Formula 1™.