Cadillac has introduced a new livery update during their debut season in Formula 1®, marking a notable shift from their original design. The change took place around the Belgian Grand Prix weekend, reflecting the team’s evolving approach to their visual identity on the grid.
Initially, Cadillac launched their Formula 1® campaign with a distinctive split black-and-white asymmetric livery, which was unveiled during the Super Bowl halftime show. This design aimed to emphasize the brand’s unique entry into the sport. Throughout the 2026 season, the team also experimented with special liveries, including a Stars and Stripes motif at the Miami Grand Prix and a design commemorating America’s 250th birthday at Silverstone.
The latest update sees Cadillac adopting a livery similar to the Miami design, moving away from the original split scheme. Team Principal Graeme Lowdon explained that these changes are part of Cadillac’s broader philosophy to challenge norms and push boundaries, not only in their car upgrades but also in their visual presentation. According to Lowdon, the team wants to do things differently from the outset, aiming to innovate rather than simply participate.
The fan reaction to Cadillac’s livery changes has been notably positive, reflecting an appreciation for the team’s willingness to stand out in a highly competitive environment. Drivers Sergio Perez and Valtteri Bottas have been the ones to carry these liveries on track, representing the team’s evolving identity.
Cadillac’s approach highlights how teams in Formula 1® are increasingly using livery design as a way to express their brand values and ambitions. While the visual updates are part of the team’s broader strategy, they also serve to engage fans and create a distinctive presence within the paddock.
By moving away from their initial split design to a more unified look inspired by previous special liveries, Cadillac is signaling a commitment to innovation and differentiation. This change aligns with their efforts to push boundaries both on and off the track during their first season in the championship.
The livery update around the Belgian Grand Prix weekend reflects Cadillac’s ongoing evolution as they establish themselves in Formula 1®. The team’s focus remains on innovation and challenging established norms, with visual identity playing a key role in that process.
